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The Pains Of Being Pure At Heart – The Pains Of Being Pure At Heart

When the next indie pop revival comes around in 20 years time people will be hunting down the early releases by The Pains Of Being Pure At Heart in the same way today’s revivalists hunt down records on Sarah or Caff.

The band, championed by bloggers on both sides of the Atlantic over the past two years, sum up what is so exciting about indie pop today. Despite coming from NYC their fuzzy pop sound is based on early Creation Records, Lazy era My Bloody Valentine, The Pastels, Ride, Shop Assistants and JAMC. They are also the link that connects 1980’s janglepop (C86 if you insist), shoegaze and the American wave of guitar pop from the 1990’s such as Rocketship or Henry’s Dress.

Whilst the music sounds bright the lyrics occasionally hint at something darker and something bitter despite the harmonious sounding girl boy vocals. From the Rideish sounding opener Contender to the Mary Chain drum beats of Gentle Sons there is no chance of being short changed here. The single that topped most polls in 2008 Everything With You takes second billing when compared to the likes of live favourites Young Adult Friction and the album’s stand out track The Tenure Itch which, thanks to Kip Berman’s forlorn vocals, is an anthem waiting in the wings. This album is the perfect antidote to the all the negatives that may exist in your world. Sure there is nothing new here but what the Pains do so well is to take all their influences and apply them to their songs with such devastating effect.

If this album does not have you setting up your own indie pop disco in your living room and jumping around in mad abandon then there is no hope for you. Seriously there isn’t.

The Pains Of Being Pure At Heart is out now on Fortuna Pop! It’s also being released on Slumberland (USA), Fastcut (Japan) and Lost & Lonesome (Australia).

The Pains Of Being Pure At Heart – Everything With You
The Pains Of Being Pure At Heart – Come Saturday

http://www.myspace.com/thepainsofbeingpureatheart

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